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Once confined to the dark corners of fetish parties and the back of Cruella De Vil's wardrobe, wet look clothing is now making its way out of the dungeon and onto the catwalk.

Wet look fashion is dominating the high street (not to mention the bedroom). Offering an easier-to-wear option than latex and softer styling than PVC, wet look fabrics give you the glossy glamour of BDSM fabrics without the restriction - which means you can wear them any time!

Undeniably sexy, the style is perfect for parties both in and out of the bedroom. That's why we've created Fierce, our brand new wet look clothing and boudoir range. Designed to get you owning, exploring and expressing your sexuality, Fierce puts you in the spotlight and brings out your inner Domme diva.

Whether you fancy adding a mere drip, or a full-on waterfall to your wardrobe, in this blog we show you how to master the wet look style.

What does it take to tickle your particular fancy? Do you get off on imagining sex with a celebrity, or are you more turned on by a specific locations or the thought of multiple partners?

This week, Sam and Nick, are joined by Lovehoney Forum competition winner, Lana to share their thoughts and ideas on sexual fantasies, including some of the most popular choices, how to get your partner on board, and who is to say what's 'embarrassing' or normal?

And of course, we cover our usual segments "You can never know enough about sex" and "Question of the week" where we share what we've learned about sex this week, and answer your sex questions.

Got a question or topic you want us to cover? Email us at podcast@lovehoney.com or comment below.

You can find us on iTunes, Soundcloud and Spotify. New episodes every Wednesday. Subscribe to stay up to date!

The love you have for each other may be platonic, but that doesn't mean you can't buy your best friend a sex toy!

Not only can something new and buzzy relieve stress, it can also boost your pal's confidence and teach them more about what makes them tick.

So the next time your BFF's birthday rolls around and you're stuck for present ideas, why not browse our amazing array of sex toys and give them the gift of sexual happiness?

“It was the best ever.” “I came 10 times.” “We did it in the frickin’ rabbit run.” These are the kind of tales about mind-blowing romps shared down the pub, and in books and movies. In reality, not every single session is a swinging-from-the-chandeliers affair. And that’s the first thing to remember.

However, this doesn’t mean your best sex ever is out of reach – all you need is a bit of body positivity and bedroom confidence.

Easier said than done though, right? Having total sex confidence can be hard. Really hard. You can be 100% comfortable in your day-to-day life, but stripping off and bumping uglies with that sexy someone is a whole different ballgame.

Check out these simple solutions for getting to know yourself, and to thinking and acting more confidently in the sack, and you’ll be enjoying supercharged sexytime in no time at all.

Join Sam, Nick and Jess on this week's episode of the Sexual Happiness Podcast as we delve into the lacy, strappy, seductive topic of sexy lingerie.

What we chattin' about? This week we're discussing who lingerie is really for, how to buy lingerie as a gift and what to do if you don't feel sexy in lingerie.

We also answer the all-important question: "what the heck is the difference between a corset and a basque, anyway?"

And let's not forget our weekly segments "You can never know enough about sex" and "Question of the week" where we share what we've learned about sex this week, and answer your sex questions.

Got a question or topic you want us to cover?

Email us at podcast@lovehoney.com or comment below.

You can find us on iTunes, Soundcloud and Spotify. New episodes every Wednesday. Subscribe to stay up to date!

Male sex toys have come a very long way since the Ancient Greeks used stale bread and a glug of olive oil to get off (you can't blame them for being resourceful).

These days you can step away from the salad dressing, as there are loads of different male sex toys to try.

More and more men are upgrading their solo sessions with textured strokers, twerking butts and sleek prostate massagers.

And while we're over the moon that they're taking their pleasure into their own hands (ahem), we also think male sex toys make great gifts.

So next time you want to treat the man in your life, why not go for a sex toy (obviously don't hand them a gift-wrapped Fleshlight in front of the in-laws).

Here are six reasons to buy a sex toy for a man.

There was a time when revealing your plastic fling to a group of mates was met with a high-pitched, "You put your penis where?" as though you'd just admitted a six-month tryst with the toaster.

No matter what your kinky preference, from a Thrust Pro Ultra to a prostate massager, for a man to soup up his sex life with a gizmo was pretty unheard of, even as recently as the start of the 21st century.

Thousands of male sex toy sales later and in the wake of making 2016 the Year of the Male Sex Toy (when Lovehoney reported a whopping 40 per cent increase in sales... you're welcome) more and more men have turned to devices as a leisurely and logical way to get off.

Penile pleasure is clearly on the up, so why is nobody talking about it down the pub? For whatever reason (from individual shyness to societal conservatism), as a society, we still find it hard to talk about sex. But we bloody well should be doing it!

Here are some reasons why men need to talk about sex toys (and sex).

Summer is offically upon us, and for many of us that means only one thing: festival season!

You've dusted off your wellies, charged your festival phone and packed enough glitter to fill RuPaul's Werk Room.

But have you got the perfect outfit? Festivals are the perfect place to step outside your comfort zone and embrace the outrageous. Where else can you queue up for a cup of tea in full tiger face paint, nipple pasties and an anorak without anyone batting an eyelid?

We've got a fancy dress box bursting with festival-ready outfit ideas, from rainbow stripes to brighten up the muddiest field, to the shiniest, sparkliest accessories.