Once confined to the dark corners of fetish parties and the back of Cruella De Vil's wardrobe, wet look clothing is now making its way out of the dungeon and onto the catwalk.
Wet look fashion is dominating the high street (not to mention the bedroom). Offering an easier-to-wear option than latex and softer styling than PVC, wet look fabrics give you the glossy glamour of BDSM fabrics without the restriction - which means you can wear them any time!
Undeniably sexy, the style is perfect for parties both in and out of the bedroom. That's why we've created Fierce, our brand new wet look clothing and boudoir range. Designed to get you owning, exploring and expressing your sexuality, Fierce puts you in the spotlight and brings out your inner Domme diva.
Whether you fancy adding a mere drip, or a full-on waterfall to your wardrobe, in this blog we show you how to master the wet look style.
For many, the idea of wearing wet look clothing can seem a little daunting - after all, isn't the land of black-and-glossy fabrics reserved for the dungeon?
However, we here at Lovehoney think that slipping into a little wet look lingerie is a simple-but-sensationally-sexy way to vamp up your wardrobe. You just have to look in your local high street clothes shops to see that wet look clothing is no longer something that you find in a shifty backstreet store with blacked-out windows.
From leggings, to coats, to PVC-trimmed dresses, it's out there. It's - dare we say it - mainstream. Heck, you've probably got a faux leather jacket or some knee-high boots stashed away in your wardrobe already, and haven't even given it a second thought.
So, how do you work it into your boudoir threads without feeling a little, well, silly? Well, grab your latex polish, and check out our top tips for bringing wet-look lingerie into your life. After all, isn't it your time to shine?
Summer is offically upon us, and for many of us that means only one thing: festival season!
You've dusted off your wellies, charged your festival phone and packed enough glitter to fill RuPaul's Werk Room.
But have you got the perfect outfit? Festivals are the perfect place to step outside your comfort zone and embrace the outrageous. Where else can you queue up for a cup of tea in full tiger face paint, nipple pasties and an anorak without anyone batting an eyelid?
We've got a fancy dress box bursting with festival-ready outfit ideas, from rainbow stripes to brighten up the muddiest field, to the shiniest, sparkliest accessories.
Despite what many people believe, PVC clothing and latex clothing are not exactly the same thing, although both are great for giving a shiny, figure-hugging look.
PVC (or polyvinylchloride, or vinyl) is a plastic polymer that's used to coat fabric to create a glossy, waterproof surface, whereas latex is a form of rubber that creates a more restrictive feeling. PVC makes a great cheap alternative to both latex and leather, has a much lower risk of causing an allergic reaction, and is often found in fetish or BDSM-inspired outfits.
But how do you know what is the best PVC outfit for you? Keep reading for our expert tips and top recommendations.
Above: Find out the difference between latex and PVC in this video by bondage expert, Jess Wilde.
July 1st has arrived, and with it, the Canada Day celebrations!
That's right, it's time for parades, parties, and festivities galore, all marking the enactment of the Constitution Act that created Canada in 1867.
But the celebrations needn't stop at the front door. Make sure you and your lover are marking the holiday in a much more private (but equally exciting) way with this hand-picked selection of the finest red and white offerings from Lovehoney.
Looking to buy some sexy new lingerie but not sure where to start? Don't worry! All you have to do is figure out your body shape and we'll give you the best lingerie suggestions which will flatter and complement your body in the best possible way.
If you're buying lingerie as a gift for your lover and haven't found many clues in her underwear drawer as to the styles and shapes she likes, then it could be just the right time to spark a well-needed overhaul. This guide will help you to choose something that will look stunning on her, ensuring she feels confident and sexy.
Above: Need some help choosing lingerie? Watch Sammi Cole explain what you need to know about buying the best underwear for you.